Private label: From idea to market

Besides our own brands and product range, Calmino group AB also develops and supplies products under private label. We have experience in developing products in various business areas. Our private label team and vast support network help you through all the necessary steps and more. To help and support our clients through the private label journey we uniquely personalize our services to suit our clients’ needs.

Your one link - one solution

We provide support services from product ideas and concept, regulatory strategy, product development, product design, product packaging, product branding through to a ready to launch finished product. We help you take your product from idea to market; your one link - one solution to having your own brand.

Contract manufacturing services

We provide our clients with contract manufacturing services, since the path from product idea to finished product is not an easy one, with several hurdles to cross till you reach the finish line. The process is very long and tedious, including various steps from product concept, research and development to finding the right suppliers and marketing partners, packaging development, freights, customs, storage and, let’s not forget, all the regulatory questions and issues. 

Product Idea and Product Concept
If you have an idea we can support it with market research, consumer demand survey and competitor study. We can also be your personal brainstorming team or your reference team to help come up with new ideas and concepts, including growing your brand or your range of existing products.

Product Development
Our product development services can help develop a quality product based on your criteria and requirements. Our services include recipe formulations, sourcing and finding suitable suppliers and manufacturers, product safety testing, labeling, claims, certifications, regulatory questions and issues as well as competitive pricing options to help develop your quality product.

Packaging Development
When it comes to packaging the choices are abundant. But besides being important for the appearance and appeal of your product, packaging options must also provide functionality, product stability and be competitive in price. Our packaging experts can help you with packaging material, packaging type and alternatives, graphic artwork, design and more.

Product Branding
To help you gain a competitive edge and individuality in the market we can help you with our branding and brand development services, which include logo development, registered trademark, promotional items, product photography, website development, product promotional video, marketing portfolio and branding strategies.

Consulting and Miscellaneous Services
Launching your product in the market is just half the battle won. A successful product requires continual work and we can help you with post launch services such as setting up a routine product testing schedule, finished product testing, customer services, surveys, be your reference group etc. We also have expertise and several years of experience in import and export within EU as well as with countries outside EU. If you are looking to import and market an international product into the Swedish market – we can help!

The development work is complete (…for now, we have already started to plan of the future) and it is time to manufacture. We don´t have our own production facilities, instead we choose the most competitive solutions in each case. With us, you only have one supplier regardless of the number of subcontractors. We make sure that you have a competitive price and can keep focus on your core business.

We can take you from idea to market, to see your product and your brand in the market. Let’s make things easier for you – contact us today at

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